[WATCH] Talking shop w/ video marketers: What is the biggest barrier to doing more personalized, data-driven digital video?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask Carmen True, Global Head, Digital Experience and Marketing Innovation, HP, and Steve Sirich, General Manager, Microsoft Advertising at Microsoft what their ...
[WATCH] Talking shop w/ video marketers: What data-driven video strategies are you employing to stay relevant?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask Sarah Warner, Managing Partner/Digital Investment Lead, Programmatic & Video, at GroupM, and Alegra O'Hare, VP Global Brand Communications, at Adidas ...
[WATCH] Talking shop w/ video marketers: What video strategies are you leveraging on social channels to make the most impact with those audiences?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask Chelsea Phillips, VP, Value & Beyond Beer Brands, AB InBev, and Janelle Anderson, VP, Global Marketing at American Airlines what video strategies they ...
[WATCH] Talking shop w/ video marketers: How do you ensure your video marketing reaches and resonates with your audiences?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry leaders from Adidas Originals & Style, HP, AB InBev, and American Airlines how they ensure their video marketing resonates.
[WATCH] Talking shop w/ video marketers: how are you reaching OTT and CTV audiences?
In the latest installment of our video series,Talking Shop with Video Marketers, we ask Russell Ball, Global AV/Media Operations Manager, Hygiene & Home, at Reckitt Benckiser and Sarah Warner, Managing Partner/Digital Investment Lead, ...
CES 2019 Recap Through the Eyes of the New Consumer
Rick is an 18 year old engineering student from the University of Illinois majoring in electronics and technology. A self-declared “nerd” his recap of the technology from CES showcases the winners (and losers) and what’s most interesting from the ...
CES 2019: 5G, Transparency, TV Innovation & OTT Measurement Take Center Stage
As CES came to a close last week, the major themes around 5G, data transparency in the age of GDPR, TV innovation and OTT measurement still remain top of mind for most.
OTT TV Advertising Takes the Lead in Attention and Engagement
Originally posted in Shelly Palmer’s 2019 Media & Tech Trend Report released January 9 at CES 2019.
Top 3 Takeaways from the NAB Streaming Summit
Top broadcasters, tech innovators, and TV industry heavy-hitters filled the Jacob Javits Center during NAB’s Streaming Summit in NYC — all advocating betterment for TV and OTT/CTV ecosystems. This smaller version of NAB’s annual Vegas show acted as ...
Relevance, Connected TV & Measurement: Top 3 Themes from NY Advertising Week
It’s been a week of stellar Advertising Week content from industry thought leaders including major brands, agencies, publishers, technology partners, influencers and more. With so many different types of speakers, it seems as though it would be ...
