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tv measurement

Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool

The media ecosystem is evolving, perhaps nowhere more rapidly than in TV, and marketers are developing new perspectives and strategies to respond effectively. A critical component of this response is having a new set of cross-media measurement ...
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Innovid Launches Deeper Measurement Suite: Innovid Insights

Media consumption has evolved more in the past five years than in the previous fifty. Most notably, both audiences and advertisers are rapidly shifting from linear TV to connected TV streaming environments, with a recent report from e-marketer ...
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CTV Advertising Takeaways from TVOT Live! 2021

Last week, Innovid showed up in full force at TVOT Live! 2021 with appearances from our Co-Founder and CEO, Zvika Netter; our Co-Founder and CTO, Tal Chalozin; and our GM Measurement and Analytics, Jessica Hogue. While much was discussed among the ...
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