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INNOBLOG

Innovid Partners With Pixability to Advance Personalization Optimization on YouTube

The “Now Consumer” is unlike anything the modern marketer has ever seen before. They’re unique in that each and every day they’re building new habits in how they socialize, shop, consume content, and more to the point, respond to advertising. More ...
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Introducing... the Mobile Programmatic Video Buyer’s Guide!

Innovid has been collaborating with the MMA and a number of in-app mobile video inventory providers to help demystify mobile in-app for agencies and advertisers, and we are happy to see those efforts coming to fruition after several months of work.  
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Spotlight On: Innovid’s New VP of APAC, Henry Schenker

  Henry Schenker, Innovid's VP of APAC It’s an exciting time to be part of the Innovid team — not only did we just open our newest office in Singapore, but we’re also lucky enough to have Henry Schenker at the helm of our entire Asia-Pacific region. ...
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2018 Video Goals from Top Brand Marketers

Video has gained major traction with brands—and it’s not slowing down any time soon. According to HubSpot Research, video was the number one type of content that consumers wanted to see from brands they support (54% want video—compared to 46% ...
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Still Have Questions About HTML5 Video Ads? Innovid Is Here to Help

Earlier this month marked an important milestone for the ad tech industry – right before the 4th of July holiday, on July 3, Google discontinued enabling Flash video ads to run through DoubleClick Campaign Manager, DoubleClick Bid Manager, ...
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Why Your Media & Creative Will Fail If Tech Isn't Part Of The Plan

In today’s complex digital ecosystem, your creative and media strategies can quickly be derailed and rendered ineffective if you don’t have keen technical prowess. Beyond creative storytelling and media buys, there are imperative steps & ...
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Opening the Walled Gardens Is Good for Everyone

As I wrote last week, viewing Google, YouTube and Facebook as if they were publishers is a category error. They aren’t publishers; they’re platforms which permit a vast number of people and organisations to publish their content.
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3 Ways to Connect Video Advertising to the Customer Journey

This post originally appeared on Oracle's Modern Marketing Blog and was created as part of our partnership with them.
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