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8 Cutting-edge QR Code Advertising Strategies

QR code marketing is so hot right now. Why? Because QR codes are interactive, accessible, and incite instant action on any advertising platform—even the ones you can’t ‘click.’ All consumers have to do is scan a code with their smartphone, and ...

CTV Takes Center Stage in Latest Global Benchmarks

The past two years have affected us all personally and professionally. The repercussions from a cycle of closures, reopenings, and supply chain issues reached nearly every person and industry. As marketers, we’ve been grappling with tightened ...

Auto Advertising Gains Horsepower: Video Insights from Innovid iQ

In April 2021, total video impressions grew 81% year over year. Video impressions served via connected TV (CTV), in particular, grew 107% year over year last month and has accounted for the largest share of video impressions for 2021 to date. ...

The Awakening of Telecom: Video Insights from Innovid iQ

The growth story continues: New Innovid iQ data from March 2021 shows that global video impressions increased 45% year over year, with TV and mobile both seeing substantial growth (81% and 28% year over year, respectively). Verticals that topped the ...

The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report

2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out content, it’s unsurprising that many of ...

Marketing Trends Podcast: Extending Audience Reach with CTV

Though we’ve been talking about cord-cutting since the first Roku player and Apple TV hit the market over a decade ago, we saw more people part ways with traditional TV than ever before in 2020. Given that we likely won’t see a reversal of the ...

Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ

Just about a year after lockdowns upended life -- and advertising -- across the world, we’re starting to see the light at the end of the COVID-19 tunnel. Vaccines are being distributed, things are starting to reopen, and advertising dollars are ...

Innovid Partners With Pixability to Advance Personalization Optimization on YouTube

The “Now Consumer” is unlike anything the modern marketer has ever seen before. They’re unique in that each and every day they’re building new habits in how they socialize, shop, consume content, and more to the point, respond to advertising. More ...

Introducing... the Mobile Programmatic Video Buyer’s Guide!

Innovid has been collaborating with the MMA and a number of in-app mobile video inventory providers to help demystify mobile in-app for agencies and advertisers, and we are happy to see those efforts coming to fruition after several months of work.  

Spotlight On: Innovid’s New VP of APAC, Henry Schenker

  Henry Schenker, Innovid's VP of APAC It’s an exciting time to be part of the Innovid team — not only did we just open our newest office in Singapore, but we’re also lucky enough to have Henry Schenker at the helm of our entire Asia-Pacific region. ...

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