<img height="1" width="1" src="https://www.facebook.com/tr?id=369567570045474&amp;ev=PageView &amp;noscript=1">

video advertising

Auto Advertising Gains Horsepower: Video Insights from Innovid iQ

In April 2021, total video impressions grew 81% year over year. Video impressions served via connected TV (CTV), in particular, grew 107% year over year last month and has accounted for the largest share of video impressions for 2021 to date. ...
View Article caret

The Awakening of Telecom: Video Insights from Innovid iQ

The growth story continues: New Innovid iQ data from March 2021 shows that global video impressions increased 45% year over year, with TV and mobile both seeing substantial growth (81% and 28% year over year, respectively). Verticals that topped the ...
View Article caret

The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report

2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out content, it’s unsurprising that many of ...
View Article caret

Marketing Trends Podcast: Extending Audience Reach with CTV

Though we’ve been talking about cord-cutting since the first Roku player and Apple TV hit the market over a decade ago, we saw more people part ways with traditional TV than ever before in 2020. Given that we likely won’t see a reversal of the ...
View Article caret

Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ

Just about a year after lockdowns upended life -- and advertising -- across the world, we’re starting to see the light at the end of the COVID-19 tunnel. Vaccines are being distributed, things are starting to reopen, and advertising dollars are ...
View Article caret

Innovid Partners With Pixability to Advance Personalization Optimization on YouTube

The “Now Consumer” is unlike anything the modern marketer has ever seen before. They’re unique in that each and every day they’re building new habits in how they socialize, shop, consume content, and more to the point, respond to advertising. More ...
View Article caret

Introducing... the Mobile Programmatic Video Buyer’s Guide!

Innovid has been collaborating with the MMA and a number of in-app mobile video inventory providers to help demystify mobile in-app for agencies and advertisers, and we are happy to see those efforts coming to fruition after several months of work.  
View Article caret

Spotlight On: Innovid’s New VP of APAC, Henry Schenker

  Henry Schenker, Innovid's VP of APAC It’s an exciting time to be part of the Innovid team — not only did we just open our newest office in Singapore, but we’re also lucky enough to have Henry Schenker at the helm of our entire Asia-Pacific region. ...
View Article caret

2018 Video Goals from Top Brand Marketers

Video has gained major traction with brands—and it’s not slowing down any time soon. According to HubSpot Research, video was the number one type of content that consumers wanted to see from brands they support (54% want video—compared to 46% ...
View Article caret

Still Have Questions About HTML5 Video Ads? Innovid Is Here to Help

Earlier this month marked an important milestone for the ad tech industry – right before the 4th of July holiday, on July 3, Google discontinued enabling Flash video ads to run through DoubleClick Campaign Manager, DoubleClick Bid Manager, ...
View Article caret

Forrester Wave

 

Posts by Tag

See all

Recent Posts