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video advertising

Why Your Media & Creative Will Fail If Tech Isn't Part Of The Plan

In today’s complex digital ecosystem, your creative and media strategies can quickly be derailed and rendered ineffective if you don’t have keen technical prowess. Beyond creative storytelling and media buys, there are imperative steps & ...
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Opening the Walled Gardens Is Good for Everyone

As I wrote last week, viewing Google, YouTube and Facebook as if they were publishers is a category error. They aren’t publishers; they’re platforms which permit a vast number of people and organisations to publish their content.
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3 Ways to Connect Video Advertising to the Customer Journey

This post originally appeared on Oracle's Modern Marketing Blog and was created as part of our partnership with them.
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