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INNOBLOG

Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization

As soon as the idea of one-to-one personalization entered the advertising industry, it set off a chain reaction of overly complicated strategies and even loftier goals. Making marketers scramble to map out the perfect combination of messaging, data, ...
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[WATCH] Talking shop w/ video marketers: how are you reaching OTT and CTV audiences?

  In the latest installment of our video series,Talking Shop with Video Marketers, we ask Russell Ball, Global AV/Media Operations Manager, Hygiene & Home, at Reckitt Benckiser and Sarah Warner, Managing Partner/Digital Investment Lead, Programmatic ...
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Spotlight On: Innovid’s New VP of APAC, Henry Schenker

  Henry Schenker, Innovid's VP of APAC It’s an exciting time to be part of the Innovid team — not only did we just open our newest office in Singapore, but we’re also lucky enough to have Henry Schenker at the helm of our entire Asia-Pacific region. ...
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Women to Watch: Stephanie Geno

  Stephanie Geno, VP, Brand Solutions  The global spotlight is shining bright on women's stories and experiences, so we wanted to continue our Women to Watch series with insights and expertise from our Vice President of Brand Solutions, Stephanie ...
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Driving Video Engagement Through the Purchase Funnel with Interactive Video

By now, most marketers would agree that two-way conversations with consumers are more valuable than simply pushing their brand’s messaging without providing opportunities for audiences to interact. This proves that audiences are truly engaged your ...
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Still Have Questions About HTML5 Video Ads? Innovid Is Here to Help

Earlier this month marked an important milestone for the ad tech industry – right before the 4th of July holiday, on July 3, Google discontinued enabling Flash video ads to run through DoubleClick Campaign Manager, DoubleClick Bid Manager, ...
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Why Brands <3 Video: A Valentine's Day Tribute

With V-day quickly approaching, it’s difficult not to have love top of mind and here at Innovid, there’s nothing we love more than video! We could harp on for days about why video is #bae, but we figured we would, instead, just let these brands ...
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