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viewability

Innovid Expands Ad Server Integration with Moat by Oracle

Viewability and verification are essential when activating any omni-channel campaign, whether it be video or display. But historically the process of ensuring brand safety has come at the cost of speed, hampered by manual tag wrapping workflows. In ...
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Innovid Introduces Viewability Metrics Reporting For YouTube And Joins Google Measurement Partner Program

Last week at the Google Marketing Live Event, Google introduced its new Measurement Partner Program, which aims to improve transparency and objectivity of measurement standards for the industry. A key component of the program is making it easier for ...
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Innovid Supports Streamlined Video Ad Delivery and Analytics for Twitter

As media transparency has become top of mind for brands doing business with digital platforms, we are excited to announce Innovid will now support video ad delivery and measurement for Twitter’s In-Stream Video Ads, whether bought through an API ...
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Why Independent Verification Can Put An End To Ad Fraud

It’s been an interesting week for the digital video industry, with several brand advertisers voicing concerns about ad fraud and brand safety and pulling their video advertising campaigns from various channels. I can’t say that I found this a ...
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