Unlock the Power of Data-Driven Video
Innovid helps brands create, deliver, and measure data-driven video experiences across all channels, social platforms, and devices.
The benefits of data-driven video far surpass those of standard pre-roll video.
Below are some case studies, see for yourself how two industry leading brands, Conagra and Channel 4, leveraged Innovid's data-driven video technology to drive business outcomes and deliver the most relevant message to consumers.
Innovid teamed up with Conagra to transform the brand's messaging approach from "one-to-all" to "one-to-one" with a dynamic data-driven video campaign. Using Conagra's DMP data to determine consumer preferences, Innovid's technology enabled Conagra consumers to get more tailored, relevant messaging.
Drove 200% lift in brand metrics through personalized, dynamic video content.
PERSONALIZED AUDIO + VIDEO
Innovid partnered with Channel 4 to introduce personalized audio for the new feature film "Alien: Covenant." To enhance the eeriness of the trailer, we used Channel 4's publisher data to personalize audio and video that addressed the viewer by name urging them to "run."
Resulted in a 54% uplift for engagement along with industry coverage for both Channel 4 and 20th Century Fox.