The ongoing streaming boom has brought connected TV to the forefront of all marketing conversations. Innovid and Digiday interviewed marketers at General Motors and Allergan and surveyed over 100 brand marketers and agency executives to better understand where the industry stands in its CTV advertising journey.

Download The State of CTV Advertising to discover:

• When marketers began investing in CTV and how CTV will fit into their strategies moving forward.
• How leading brands are reimaging creative for the CTV environment.
• How shifting to CTV advertising has impacted revenue and business.