Data-Driven Video Campaign Increases Brand Lift
Johnsonville together with their agency Compass Point Media and their video platform Innovid, set out to get people exciting about grilling season. By utilizing Innovid’s technology, they were able to develop over 1000 unique video creatives that used weather forecast data for a data-driven cross screen digital video campaign. Video ads were delivered programmatically across desktop, mobile and connected TV, and all of the videos featured a real-time dynamic 3-day weather forecast from two of Johnsonville’s most unique members. The background landscape images, the city name, and the forecast all were personalized based on where the user was viewing the ad. This execution resulted in stellar performance and increased overall brand lift metrics by +33%.