The Year Streaming Went Supernova

The past year upended the way we engage with content, and brands have had to adjust accordingly. As consumers flocked to their biggest (and smallest) screens, marketers followed suit and adapted their strategies to center around the home.

To uncover just how advertising trends have shifted in such an unprecedented year, we sifted through hundreds of billions of global video and display ad impressions from 2020 across more than 550 advertisers.

Report Highlights:
• We saw a 60% year-over-year increase in global CTV impressions.

• Programmatic impressions served to CTV increased by over 200% year over year.

• Advanced creative video formats generated a 309% lift in engagement. For display, dynamic creative generated a 37% lift in CTR over standard creative.

The effects of 2020 on digital consumer behavior likely won’t wear off anytime soon. Download our Global Omni-Channel Benchmarks Report for more insights to help guide your marketing strategy throughout year two of our new reality.