Winning Big with CTV Advertising on Live-Streamed Sports

Brands love advertising on live sports, in part because the telecasts deliver large, engaged audiences. Now that live sports are moving to streaming — like the NFL’s Thursday Night Football on Amazon Prime — advertisers have even more opportunities to boost campaign performance. 

Innovid’s report, Winning Big with CTV Advertising on Live-Streamed Sports explores the many reasons why the biggest advertisers in the world are embracing live-streamed sports: 

• Reach your audience — plus new ones across cord-cutters and cord-nevers. 
• Leverage interactive and DCO creative for personalization, engagement, and even commerce. 
• Gain measurement insight that simply isn’t available on linear TV. 

Learn more about how to build a loyal fan base for your brand by advertising on live-streamed sports. Download Winning Big with CTV Advertising on Live-Streamed Sports today.