Holiday Shoppable Advertising Unwrapped

Advertisers, are you ready to grab your slice of the holiday pie? As more shoppers than ever will be watching TV via streaming this holiday season, there’s a surefire way for your message to spark action — and that’s with shoppable CTV and digital ads.

Check out Innovid’s new guide — Holiday Shoppable Advertising Unwrapped. In this guide, you’ll get invaluable insight into how to make highly effective shoppable ads, which can compress the funnel and move shoppers from awareness to purchase in literally seconds. 

Here is just some of the actionable advice you’ll find in this guide: 

• Tips & tricks for shoppable ads, like why you should maximize QR code time on screen
• A shoppable ad success story from Energizer 
• An insightful Q&A with a shoppable ad expert
• Stats that show the power of interactive shoppable ads

The power of shoppable ads isn’t some futuristic promise. These ads are working right now for brands. Innovid data shows that interactive CTV ads produce high engagement: 

• Generate 92 additional seconds of engagement compared with standard pre-roll video. 
• Achieve an average engagement rate 10x that of standard video. 

Get Holiday Shoppable Advertising Unwrapped and start putting shoppable advertising to work for you this holiday season.