Innovid and Ascendant Network surveyed 100+ senior-level marketers to see how media and creative strategies have evolved in the age of converged TV.

Innovid surveyed 250+ brand advertisers and agencies to uncover actionable insights about the current and future state of converged TV advertising.

Innovid’s CPG on CTV report reveals industry benchmarks and best practices for using the channel. Read more trends to inform your marketing strategies.

Download Digiday and Innovid’s latest report to see where the industry stands in its CTV advertising journey.

The ANA and Innovid conducted an unprecedented study across 20 of the largest advertisers to decode CTV measurement and uncover the truth behind common myths.

Innovid's Global Omni-Channel Benchmarks Report represents the most complete view of video and display advertising data available in the industry based on how trends have shifted throughout the COVID-19 pandemic.