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Innovid-gradient-line_V02Talking shop with video marketers

Every brand has a story to tell.

In this video series, we asked some of the world’s top brand marketers how they are leveraging video to tell their stories. Hear firsthand how leading companies are engaging viewers through video content - and what strategies are driving reach and impact in today’s evolving video and TV landscape.

 

Learn More

 

Watch the latest video:

How do you measure video success?

Featuring

Carmen True,  Global Head, Digital Experience and Marketing Innovation,  HP
Sarah Warner,  Managing Partner | Digital Investment Lead, Programmatic and Video, GroupM
Steve Sirich, General Manager, Microsoft Advertising,  Microsoft
Beth-Ann Eason, President, Innovid

What is the biggest barrier to doing more personalized, data-driven digital video?

Featuring

Carmen True, Global Head, Digital Experience and Marketing Innovation, HP
Steve Sirich, General Manager, Microsoft Advertising, Microsoft 
Beth-Ann Eason, President, Innovid

What data-driven video strategies are you employing to stay relevant?

Featuring

Alegra O'Hare, VP Global Brand Communications, Adidas Originals & Style
Sarah Warner, Managing Partner | Digital Investment Lead, Programmatic and Video, GroupM
Beth-Ann Eason, President, Innovid

What video strategies are you leveraging on social channels to make the most impact with those audiences?

Featuring

Janelle Anderson, VP Global Brand Communications, American Airlines
Chelsea Phillips, VP, Value & Beyond Beer Brands, AB InBev Beth-Ann Eason, President, Innovid

Check out more video interviews for insights from industry experts.

 How do you ensure your video marketing reaches and resonates with your audiences?

Featuring

Alegra O'Hare, VP Global Brand Communications, Adidas Originals & Style
Carmen True, Global Head, Digital Experience and Marketing Innovation, HP
Chelsea Phillips, VP, Value & Beyond Beer Brands, AB InBev 
Janelle Anderson, VP, Global Marketing, American Airlines

How are you reaching OTT and CTV audiences?

 

Featuring

Russell Ball, Global AV/Media Operations Manager, Hygiene & Home, Reckitt Benckiser
Sarah Warner, Managing Partner/Digital Investment Lead, Programmatic & Video, Group M
Beth-Ann Eason, President, Innovid 

How do you create a data feedback loop?


Featuring

Kelsey Carroll, Global Brand Content Lead, HPE 
Dave Bolger, EVP, Director of Integrated Planning, Trilia Media
Chad Parizman, Head of Social Media & Digital Communications, Pfizer

How are you addressing cross-channel video campaigns?

Featuring

Kelsey Carroll, Global Brand Content Lead, HPE
Dave Bolger, EVP, Director of Integrated Planning, Trilia Media
Jennifer Dalipi, Former Sr. Director, Global Media Consumer Beauty, Coty 

What’s on your video marketing wish list for 2018?


Featuring

Kelsey Carroll, Global Brand Content Lead, HPE
Gavin O'Hara, Global Social Creative Lead, Lenovo
Jennifer Dalipi, (Former) Sr. Director, Global Media Consumer Beauty, Coty

What strategies are you employing as the movement towards data-driven video continues?

Featuring

Matt Pritchard, VP Digital Marketing, Campbell's Soup Co
Yin Woon Rani, VP Integrated Marketing, Campbell's Soup Co
Katie Bayne, Former SVP Sparkling Brands, Coca-Cola Co
Douwe Bergsma, CMO, Georgia-Pacific
Zvika Netter, CEO, Innovid

What are you looking to achieve when you put a video into the market?

Featuring

Matt Pritchard, VP Digital Marketing, Campbell's Soup Co 
Paul Her-Sturm, Director of Social Intelligence & Customer Care, MGM Resorts International
Douwe Bergsma, CMO, Georgia-Pacific 
Aaron Kohn, VP Digital Engagement, Mattel 
Zvika Netter, CEO, Innovid

What are your goals with digital video for the year? 


Featuring

Matt Pritchard, VP Digital Marketing, Campbell's Soup Co
Paul Her-Sturm, Director of Social Intelligence & Customer Care, MGM Resorts International
Yin Woon Rani, VP Integrated Marketing, Campbell's Soup Co
Douwe Bergsma, CMO, Georgia-Pacific
Laurent Faracci, Executive Vice President, Global Category, RB Health
Melinda Cheng, Executive Director/Media, Toys R US
Zvika Netter, CEO, Innovid

What are you looking to achieve when you put a video into the market?

Featuring

Matt Pritchard, VP Digital Marketing, Campbell's Soup Co 
Paul Her-Sturm, Director of Social Intelligence & Customer Care, MGM Resorts International
Douwe Bergsma, CMO, Georgia-Pacific 
Aaron Kohn, VP Digital Engagement, Mattel 
Zvika Netter, CEO, Innovid

What metrics are you using to measure success?


Featuring

Yin Woon Rani, VP Integrated Marketing, Campbell's Soup Co
Katie Bayne, (former) SVP Sparkling Brands, Coca Cola
Douwe Bergsma, CMO, Georgia-Pacific
Melinda Cheng, Executive Director/Media, Toys R US
Barney Waters, President, K-Swiss
Ivonne Kinser, Head of Digital Strategy & Innovation, Avocados of Mexico
Aaron Kohn, VP Digital Engagement, Mattel
Zvika Netter, CEO, Innovid

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