Talking Shop with
Video Marketers
We teamed up with Brand Innovators to ask some of the world’s top brand marketers how they are leveraging digital video to tell their stories.
Check out the video interviews below for insights from industry experts!
“Often times marketers get scared because of the thought that they need to develop 100 different pieces of creative . . . now the beauty is technology exists to allow that to happen in real time, dynamically.” - Dave Bolger, EVP, Director of Integrated Planning, Trilia Media
Kelsey Carroll, Global Brand Content Lead, HPE
Dave Bolger, EVP, Director of Integrated Planning, Trilia Media
Jennifer Dalipi, Former Sr. Director, Global Media Consumer Beauty, Coty
“We’re trying to put as many different things in as many different places, and really analyze those campaigns afterwards to see what works.” - Chad Parizman, Head of Social Media & Digital Communications, Pfizer
James Lerner,Senior Manager Product Marketing, Walmart Global eCommerce
Dave Bolger, EVP, Director of Integrated Planning, Trilia Media
Chad Parizman, Head of Social Media & Digital Communications, Pfizer
“We put people at the heart of what we do. We sell a lot of nice products, but I can’t think of anything more boring than a company that just talks about the products they make without highlighting what that does for people.” - Gavin O'Hara, Global Social Creative Lead, Lenovo
Kelsey Carroll, Global Brand Content Lead, HPE
Gavin O'Hara, Global Social Creative Lead, Lenovo
Jennifer Dalipi, (Former) Sr. Director, Global Media Consumer Beauty, Coty
“That’s our job as marketers: to find ways to take big brand ideas and make them mean something to you as an individual.” - Katie Bayne, Former SVP Global Center, Coca-Cola Co
Matt Pritchard, VP Digital Marketing, Campbell's Soup Co
Yin Woon Rani, VP Integrated Marketing, Campbell's Soup Co
Katie Bayne, Former SVP Sparkling Brands, Coca-Cola Co
Douwe Bergsma, CMO, Georgia-Pacific
Zvika Netter, CEO, Innovid
“Different solutions, different insights, different consumer journeys, different integrated experiences, will mean that we’ll use video in different ways—but all of it will be data-driven.” - Matt Pritchard, VP Digital Marketing, Campbell's Soup
Matt Pritchard, VP Digital Marketing, Campbell's Soup Co
Paul Her-Sturm, Director of Social Intelligence & Customer Care, MGM Resorts International
Douwe Bergsma, CMO, Georgia-Pacific
Aaron Kohn, VP Digital Engagement, Mattel
Zvika Netter, CEO, Innovid
“The big area that we’re exploring now is how do you do real-time dynamic creativity . . . how do you tap into those insights and data points, not just to serve an ad, but to actually adjust the message.” - Laurent Faracci, Executive Vice President, Global Category, RB Health
Matt Pritchard, VP Digital Marketing, Campbell's Soup Co
Paul Her-Sturm, Director of Social Intelligence & Customer Care, MGM Resorts International
Yin Woon Rani, VP Integrated Marketing, Campbell's Soup Co
Douwe Bergsma, CMO, Georgia-Pacific
Laurent Faracci, Executive Vice President, Global Category, RB Health
Melinda Cheng, Executive Director/Media, Toys R US
Zvika Netter, CEO, Innovid
“You need to make sure that you continue to experiment, so that you understand what the different scenarios and options are, so that you don’t become completely reliant on what the data tells you.” - Douwe Bergsma, CMO, Georgia-Pacific
Matt Pritchard, VP Digital Marketing, Campbell's Soup Co
Paul Her-Sturm, Director of Social Intelligence & Customer Care, MGM Resorts International
Yin Woon Rani, VP Integrated Marketing, Campbell's Soup Co
Katie Bayne, (former) SVP Sparkling Brands, Coca Cola
Douwe Bergsma, CMO, Georgia-Pacific
Laurent Faracci, Executive Vice President, Global Category, RB Health
Melinda Cheng, Executive Director/Media, Toys R US
Barney Waters, President, K-Swiss
Ivonne Kinser, Head of Digital Strategy & Innovation, Avocados of Mexico
“Making sure that we’re growing our audience and that our engagement numbers are going up—that’s how we measure success.” - Aaron Kohn, VP Digital Engagement, Mattel
Yin Woon Rani, VP Integrated Marketing, Campbell's Soup Co
Katie Bayne, (former) SVP Sparkling Brands, Coca Cola
Douwe Bergsma, CMO, Georgia-Pacific
Melinda Cheng, Executive Director/Media, Toys R US
Barney Waters, President, K-Swiss
Ivonne Kinser, Head of Digital Strategy & Innovation, Avocados of Mexico
Aaron Kohn, VP Digital Engagement, Mattel
Zvika Netter, CEO, Innovid
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