Win Big at the Big Game
Innovid is your home for advanced creative and holistic measurement for live events.
Engaging Games Demand Engaging Creative
Live sports aren't moving to streaming—they're already there. For the world’s largest brands, this presents a prime opportunity to reach a broad and engaged audience. In 2024 alone:
- Amazon Prime invested $1.8B to stream select NBA games.
- The Super Bowl became the most streamed game in history.
- Peacock secured 8 top-viewership days during the Olympics.
Put your best foot forward with Innovid's personalized,
interactive, and shoppable creative experiences.
Innovid is offering three turnkey offers that can inspire in-the-moment live-event purchases:
Shoppable Overlay
Drive in-the-moment action with the inclusion of a branded overlay featuring a shoppable QR code. Viewers are shown the overlay for the full duration of the video asset.
VCR and QR code scans reporting available
Interactive Survey
Drive maximum brand engagement and collect actionable intent data by asking viewers about their preferences. Interactive surveys ensure that viewers can choose what’s relevant to them in the moment.
VCR, engagement events, and QR code scans reporting available
Instant Optimization
Put your best foot forward during the most important part of the season. This strategy takes multiple different ad versions and in real-time during the regular season adjusts rotation to show your top performing message. So by playoffs, you show only the ads that excel.
VCR and QR code scans reporting available
With Live Formats,
Advertisers Can See...
- Transform Attention Into Action: No audience is more engaged than a fan during a close game. Capitalize on the gravity of the moment by delivering impactful creative that makes each ad experience memorable.
- Drive eCommerce Without Leaving The Couch: Enable direct interaction, product browsing, and purchases without leaving the viewing experience, simplifying the path to purchase and increasing conversion rates.
- Enhance Engagement and Conversion Rates: Shoppable CTV ads drive up to a 309% increase in engagement compared to standard pre-roll videos. This heightened engagement increases conversion rates by capturing and maintaining consumer interest.
Don't Wait Until the Fourth Quarter
Now is the time to win big and take your advertising to the next level. Deliver impactful creative that captivates fans during the biggest moments, drive seamless eCommerce directly within the viewing experience, and boost engagement like never before. With these ad formats and optimization strategies for live events and comprehensive measurement insights, you’ll turn every ad into a game-changing opportunity. You can also learn more about powering your strategies in our report, Winning Big with CTV Advertising on Live-Streamed Sports.
Ready to see it in action? Connect with us today.