Meg Coyle

A new Roundel and Innovid report finds that shoppers are increasingly streaming content; they interact with CTV ads; and they make purchases via shoppable ads.

Roundel and Innovid launched CTV x Commerce 2024, a new data-driven report exploring the rise of shoppable advertising

Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.

As TV barrels toward its 100% digital future, this glossary will help brands, advertising agencies, and publishers understand the acronyms and industry jargon in our fast-changing industry.

The 10 key trends shaping TV advertising in 2024 include the cookie's crumbling, AI, the ad server as a data-generating juggernaut, and more. Check out all 10 trends.