Sean Callahan

Chris Karl, Chief Business Development Officer at JEGI Clarity, shares his insights on the shift of live sports moving from linear TV to streaming and its implications for advertisers. 

At CES 2025, Innovid played a central role in conversations about how technology and data are reshaping the future of TV for advertisers, publishers, and viewers.

An overlooked advantage of CTV advertising on live-streamed sports is the ability to leverage advanced creative, such as DCO and interactive ads, for personalization, engagement, and commerce.

Innovid's top 10 blog posts of 2024 covered ad servers, our Harmony initiative, QR codes in TV advertising, and the impact of streaming on Super Bowl ads. 

Colleen Durkin, SVP of Integrated Investment at Assembly, discusses how CTV advertising on live-streamed sports provides unique reach, advanced creative, and measurement unavailable via linear TV.