Sean Callahan

Colleen Durkin, SVP of Integrated Investment at Assembly, discusses how CTV advertising on live-streamed sports provides unique reach, advanced creative, and measurement unavailable via linear TV.

Innovid sat down with Sigrid Garavito, CEO of marketing consultancy SeraphX, to discuss the rise of shoppable advertising on CTV and how brands can leverage this trend. 

Innovid's new infographic — Tips & Tricks for Highly Effective Shoppable CTV Ads — offers actionable advice make your shoppable ads drive greater engagement and stronger sales.

In this Q&A, Amie Owen, Global Chief Growth Officer at Kinesso, explains the power of shoppable advertising and why her credo is, “Make everything shoppable, everywhere, all the time.”

In this Innovid interview, Amy Porter, VP/Group Director-Digital Media Strategy at RPA, discusses frequency management, the modern ad server, CTV advertising's future, and the power of shoppable ads.