As media transparency has become top of mind for brands doing business with digital platforms, we are excited to announce Innovid will now support video ad delivery and measurement for Twitter’s In-Stream Video Ads, whether bought through an API partner or through Twitter directly. Innovid is the first third-party video marketing platform to deliver In-Stream Video Ads through VAST.
Through this new collaboration, Twitter is further enabling transparent 3rd party measurement to provide advertisers access to analytics across all of its In-Stream Video Ads inventory. Video delivery enables creative control -- allowing brands to provide Twitter with a single tag, and to make changes to the creative assets in rotation without having to upload new creative. In addition, this streamlines the reporting process by allowing advertisers to receive Twitter video delivery, performance, and viewability metrics directly from Innovid.
This enables a holistic cross-channel view of video performance across all media investments in Innovid’s Analytics Dashboard. Ultimately, this empowers brands and agency clients to consolidate video marketing strategies by creating consistency for executing In-Stream Video Ad campaigns on Twitter the same way as other paid media channels, while gaining a holistic view of video performance across channels in one place.
“We are proud to work with Twitter as marketers continue to shift their video marketing budgets into mobile, where measuring and delivering video ads with transparency is a critical milestone,” said Ronen Idrisov, Vice President of Product for Innovid. “At Innovid, we are laser-focused on helping marketers take a truly holistic approach to their entire video strategy and gain a single view of their video investment across all channels. Today’s announcement with Twitter reinforces this focus and commitment to our customers.”