New! Comprehensive, Self-Paced Measurement Certification for Advertisers

If TV measurement seems highly complex, we’re here to make it easier to understand. 

Innovid believes that education and transparency are key pillars in creating marketing that is better for everyone. That’s why we built the Innovid Learning Center. 

Today, the Innovid Learning Center introduces our Measurement Certification for Advertisers. This new certification offers a wealth of digestible knowledge to arm your teams with the skills they need to help more effectively measure your advertising — and help your business meet its goals.

Maximize the Value of InnovidXP

Our certification program is designed to empower our clients with the skills and knowledge they need to maximize the value of InnovidXP, our measurement platform. Upon completion, your team will understand cross-channel measurement and unlock the ability to boost performance, maximize media strategy, and optimize efficiency. 

This certification offers a flexible, self-paced learning experience through our online learning platform, enabling you and your team to become proficient with our InnovidXP solutions on your own schedule. 

What is the Innovid Buy-Side Measurement Certification? 

The Innovid Buy-Side Measurement certification provides comprehensive training to help you better measure and more effectively optimize your campaigns. Whether you're new to Innovid or looking to deepen your expertise, here are three key elements this program offers:

1. Full-scope training. Gain training through on-demand courses and content that answer questions like “How does Innovid measure across privacy environments?” and “How can I apply my reach findings to my media strategy?” Here is a cross-section of topics:

• Welcome to InnovidXP. This course introduces you to the premiere, media-unbiased measurement and attribution platform for linear, CTV, and digital video. 

• How to Use InnovidXP’s Pivotable, Exportable Analysis Reports. This module explores how you can use InnovidXP Analysis Reports to extract valuable insights for your campaign, to create and customize pivot reports, and to make informed decisions and optimize your media strategies. 

• What Is Campaign Attribution? This section details what data inputs are used for Innovid’s attribution model, what the common modeling methods are, and how attribution insights can enhance your campaigns’ effectiveness.

• Linear Reach & Frequency. In this segment, you learn how to leverage the platform to optimize reach and frequency for your campaigns. This video instruction provides an overview of Innovid’s linear measurement capabilities. 

• OTT Outcomes. With this portion of the certification, you learn how Innovid’s OTT outcomes capabilities allow you to measure the effectiveness of your campaigns, accurately gauge ROI, and refine your strategies over time.   

2. Knowledge tracking. Test your knowledge with thorough assessments to ensure you and your team have digested the information. 

3. Scaling of your team’s learning and onboarding. Recognizing that everyone learns at their own pace and convenience, Innovid designed this certification program to offer flexibility. This program scales your team’s onboarding, so everyone has equal access — regardless of region or time zone. Our goal is to ensure that you have the tools and resources you need to succeed—on your terms. 

The certification program features digestible, micro-learning installments to help understanding and retention. The course also allows your team to easily track activity and completion with our intuitive analytics dashboard. Additionally, this InnovidXP certification offers comprehensive documentation and is supported by Innovid’s Help Center, a searchable, easy-to-navigate repository of content with clear, how-to instructions on leveraging our platform efficiently and effectively. 

When and Where Can I Start? 

The certification program is up and running for all InnovidXP customers — start your journey towards certification right away! Reach out to your Innovid contact to get started. 

We’re committed to supporting your continued growth with Innovid. Enjoy the learning, and stay tuned for more news from us. We are expanding our certification program by adding more courses and constantly updating the program to ensure you stay on top of the most effective ways to use our technology. 

You may be interested in other Innovid training for Media Partners: Self-Paced Certification for campaign management and advanced creative.