Articles by
Kristi Martin
VP-Measurement Services
New! Comprehensive, Self-Paced Measurement Certification for Advertisers
Introducing self-paced certification for advertisers on InnovidXP, Innovid's measurement platform. This new certification program arms your team to more effectively measure your advertising.
A Plea to Eliminate Manual Tag Wrapping
Why marketers need to move away from the error-prone process of manually wrapping tags and embrace the accuracy of automation.
.webp)