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Jessica Hogue - General Manager of Measurement and Analytics

General Manager, Measurement

Recent Posts

Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI

Though connected TV (CTV) has been steadily gaining traction throughout the past few years, the effects of 2020 propelled it to the forefront of every marketing conversation. Emarketer estimates that CTV investments in the U.S. grew by over 40% last ...
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The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report

2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out content, it’s unsurprising that many of ...
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Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

Innovid is proud to be included by independent research firm Gartner in their report. We feel marketers should employ this report to understand the value of services attributed by different measurement providers to assist in vendor selection. ...
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Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY

2020 has been a tough year but for marketers, there’s a silver lining: CTV. The impact of the COVID-19 pandemic drove massive cord-cutting and resulted in large-scale adoption of CTV. A recent study by Roku highlighted that nearly 60 percent of ...
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