Adapting Mix, Measurement, & Creative Strategies for Converged TV
Hello, readers! Since you’re on Innovid’s website, I’m going to guess that you are well aware of just how much the TV ad industry has changed over the last 5 years. Viewers are now in control of how, when, and where they consume content. Of course, ...
Identity: Look Back/Look Ahead with Winterberry Group
Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex as consumers become increasingly protective of their personal information. As this year comes to an end, we spoke with Bruce Biegel, Senior ...
The Great Unification of Converged TV is Here
TV is amidst a revolution. There’s more content than ever before, and the modern viewer consumes it on their own time, in their own way, and via a variety of devices.
The One-Two Punch of Independent Global Ad Serving + Measurement at Scale
This year, VAB launched its quarterly webinar series, VAB Measurement Innovations. We were thrilled to kick off the series, as Innovid's TVSquared President, Jo Kinsella, and Innovid's General Manager of Measurement and Industries, Jessica Hogue, ...
AdTech on Deck: Currency vs. Measurement
Ahoy there, marketers. Welcome to the latest edition of our blog series, AdTech on Deck, where we try to demystify complicated topics (and the sea of acronyms) in our space. PS — Check out last month's Ad Tech on Deck: VPAID vs VAST for more.
Achieve Harmony in Your CTV Reach and Frequency
The Swedish term “lagom” doesn’t have a direct English equivalent, but roughly translates to “just the right amount.” It’s a mentality of balance that’s lauded across cultures as a favorable approach to nearly anything.
