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Articles by

Stacey Reney — Vice President, Marketing

Can the CTV Advertising Ecosystem Avoid the Mistakes of the Past?

It’s an understatement to say that advertisers are not thrilled with the digital advertising ecosystem.

New Streaming Service Shows Live Sports Are Running to CTV

The 100% digital future of TV just got a lot closer.

4 Scary Monsters That Frighten Media Strategists (and How to Escape the Fear)

It’s Halloween, always a time to contemplate what scares us. As human beings we all have our fears. Maybe it’s heights. Or sharks. Or commitment.

What Impact Did the Writer’s Strike Have on TV Viewership and Advertising?

On May 2, 2023 the Writers Guild of America went on strike against the Alliance of Motion Picture and Television Producers. On July 25, the actors followed when SAG-AFTRA declared its own strike.

New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results

Advertisers are embracingconverged TV, which is the combination of linear, connected TV, and digital video. They’re investing more time and money as Innovid’s recent survey of more than 250 brand and agency professionals* clearly shows:

CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions

Powering ad delivery, personalization, and measurement for the world’s largest brands, Innovid sits on a ton of data. To put it another way, we collect approximately 6 billion data points from over 1 billion ads each day. That’s the equivalent of ...

 
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