Davis Elen Advertising Taps Into Innovid Insights to Drive Unique Reach For Toyota and McDonald’s
Due to rapid shifts in consumer behavior, new emerging technologies, and increased in-housing by brands, it has never been harder to be an independent agency. The ability to go the extra mile while quantifying the value of their marketing efforts is ...
Innovid Insights Measures 80% Unique Reach Percentage for General Motors
There is still a misconception in the advertising industry that CTV has a frequency problem. As part of a recent study on CTV measurement, we monitored frequency across 36 campaigns and found that the average frequency was only 4.6. In addition, we ...
Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool
The media ecosystem is evolving, perhaps nowhere more rapidly than in TV, and marketers are developing new perspectives and strategies to respond effectively. A critical component of this response is having a new set of cross-media measurement ...
Innovid Launches Deeper Measurement Suite: Innovid Insights
Media consumption has evolved more in the past five years than in the previous fifty. Most notably, both audiences and advertisers are rapidly shifting from linear TV to connected TV streaming environments, with a recent report from e-marketer ...
Anheuser-Busch Benefits from 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights
As we all know, connected TV ad spending is exploding - there’s a new article, whitepaper, or LinkedIn post about the rapid growth nearly every day. CTV originally gained traction as a reach extension play on top of Linear TV, however, as audiences ...
