Articles by

Stephan Morse - Product Marketing, Measurement and Partnerships

Davis Elen Advertising Taps Into Innovid to Drive Unique Reach For Toyota and McDonald’s

Due to rapid shifts in consumer behavior, new emerging technologies, and increased in-housing by brands, it has never been harder to be an independent agency. The ability to go the extra mile while quantifying the value of their marketing efforts is ...

Innovid Measures 80% Unique Reach Percentage for General Motors

There is still a misconception in the advertising industry that CTV has a frequency problem. As part of a recent study on CTV measurement, we monitored frequency across 36 campaigns and found that the average frequency was only 4.6. In addition, we ...

Innovid Measures 87% Unique Reach Percentage for Whirlpool

The media ecosystem is evolving, perhaps nowhere more rapidly than in TV, and marketers are developing new perspectives and strategies to respond effectively. A critical component of this response is having a new set of cross-media measurement ...

Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights

As we all know, connected TV ad spending is exploding - there’s a new article, whitepaper, or LinkedIn post about the rapid growth nearly every day. CTV originally gained traction as a reach extension play on top of Linear TV, however, as audiences ...

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