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Over the past few years, supply chain disruptions impacted virtually every industry. And CPG brands were hit particularly hard. In fact, a whopping 60% of consumers were unable to get a product due to inventory shortages in 2021. As a result, many ...
Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution
The holy grail for any brand is a 360-degree understanding of their customer, but concerns around signal loss, walled gardens, and data ownership seem to be mounting by the day. Even the news of Google delaying its deprecation of cookies wasn’t met ...
The State of CTV Advertising Market: New Research with Digiday
When the pandemic confined people to their homes, streaming became a main source of information, entertainment, and escape. The freedom to view content on any device at any time became even more of a necessity for consumers and greatly accelerated ...
Auto Advertising Gains Horsepower: Video Insights from Innovid iQ
In April 2021, total video impressions grew 81% year over year. Video impressions served via connected TV (CTV), in particular, grew 107% year over year last month and has accounted for the largest share of video impressions for 2021 to date. ...
The Awakening of Telecom: Video Insights from Innovid iQ
The growth story continues: New Innovid iQ data from March 2021 shows that global video impressions increased 45% year over year, with TV and mobile both seeing substantial growth (81% and 28% year over year, respectively). Verticals that topped the ...
Marketing Trends Podcast: Extending Audience Reach with CTV
Though we’ve been talking about cord-cutting since the first Roku player and Apple TV hit the market over a decade ago, we saw more people part ways with traditional TV than ever before in 2020. Given that we likely won’t see a reversal of the ...
Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ
Just about a year after lockdowns upended life -- and advertising -- across the world, we’re starting to see the light at the end of the COVID-19 tunnel. Vaccines are being distributed, things are starting to reopen, and advertising dollars are ...
