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INNOBLOG

Stephanie Geno - Senior Vice President, Marketing

Recent Posts

Auto Advertising Gains Horsepower: Video Insights from Innovid iQ

In April 2021, total video impressions grew 81% year over year. Video impressions served via connected TV (CTV), in particular, grew 107% year over year last month and has accounted for the largest share of video impressions for 2021 to date. ...
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The Awakening of Telecom: Video Insights from Innovid iQ

The growth story continues: New Innovid iQ data from March 2021 shows that global video impressions increased 45% year over year, with TV and mobile both seeing substantial growth (81% and 28% year over year, respectively). Verticals that topped the ...
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Marketing Trends Podcast: Extending Audience Reach with CTV

Though we’ve been talking about cord-cutting since the first Roku player and Apple TV hit the market over a decade ago, we saw more people part ways with traditional TV than ever before in 2020. Given that we likely won’t see a reversal of the ...
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Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ

Just about a year after lockdowns upended life -- and advertising -- across the world, we’re starting to see the light at the end of the COVID-19 tunnel. Vaccines are being distributed, things are starting to reopen, and advertising dollars are ...
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