Consumer time spent on CTV is increasing and ad dollars are following — but advertisers are now being held to by their C-suite to prove the value of that investment.
That’s no sweat with InnovidXP.
In this case study, learn how Compulse used Innovid’s converged TV measurement solution to provide a premier financial planning company with ongoing proof of performance for its new CTV campaign, showing a 241% lift in KPI performance, and giving the advertiser the confidence to increase campaign spend.
Here's what you can expect to find out in the case study:
- How Compulse used InnovidXP to track campaign-driven actions on specific target pages on the advertiser’s website, such as completing and submitting a specific form.
- Why Compulse was able to exceed advertiser goals with two key in-flight optimizations to ad messaging and audience targeting.
- The incredible results of real-time insights! As a direct result of optimizations, Compulse delivered a 241% lift against the campaign KPI of consumers completing the advertiser’s online form.
This is a can’t-miss read: Download the full case study here.
Learn more about cross-platform measurement with InnovidXP!