Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company

Consumer time spent on CTV is increasing and ad dollars are following — but advertisers are now being held to by their C-suite to prove the value of that investment. 

That’s no sweat with InnovidXP. 

In this case study, learn how Compulse used Innovid’s converged TV measurement solution to provide a premier financial planning company with ongoing proof of performance for its new CTV campaign, showing a 241% lift in KPI performance, and giving the advertiser the confidence to increase campaign spend.

Here's what you can expect to find out in the case study:

• How Compulse used InnovidXP to track campaign-driven actions on specific target pages on the advertiser’s website, such as completing and submitting a specific form.
  
  
• Why Compulse was able to exceed advertiser goals with two key in-flight optimizations to ad messaging and audience targeting.
  
  
• The incredible results of real-time insights! As a direct result of optimizations, Compulse delivered a 241% lift against the campaign KPI of consumers completing the advertiser’s online form.

This is a can’t-miss read: Download the full case study here.

Learn more about cross-platform measurement with InnovidXP!