Articles by
Allison Fazio
Copywriter
Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company
Compulse used InnovidXP to provide a financial planning company with in-flight optimizations to messaging and targeting, resulting in a 241% lift in KPI performance.
Case Study – InnovidXP x Compulse Turbocharge Converged TV for National Law Firm
With InnovidXP, Compulse provided a national law firm with data-backed insights into how cross-platform TV advertising boosts reach & campaign performance.
Converged TV Unification is Happening Today!
Unify your converged TV campaigns today! The technology & data exist to connect the dots across linear, CTV, & digital.
Scary Stories Consumers Tell in the Dark: Personalized Ads That Spook
What happens when personalized ads get too personal? Consumers get spooked — and Tweet about it. Learn how to maximize reach and minimize scare here.
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