TV advertising isn’t what it used to be. With today’s consumers bouncing between platforms and screens, marketers face more fragmentation — and opportunity — than ever before. But rather than getting lost in the complexity of the ever-evolving converged TV landscape, many advertisers are leaning into unified solutions to get a holistic view into audience reach and performance across linear, CTV, and digital video.
And make no mistake, this is happening today! The technology and data exist to “connect the dots” of converged TV and surface the real-time insights to make continuous mix, media, and creative optimizations.
With all the innovation happening today, we took the opportunity to partner with Beet.TV at CES 2023 to hear directly from leaders across the buy- and sell-sides about how they are unifying converged TV and taking the way they reach and engage with audiences to the next level.
Visit the full video page to watch and learn from the executives at Hershey’s, L’Oreal, Comcast, Innovid, Omnicom, and more. And here is a sneak peek of what the series has to offer:
First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
