Advertising in the highly competitive legal sector is no easy feat, especially when it comes to testing the waters across converged TV (linear + CTV + digital). But what if you could sail the sea of cross-platform advertising confidently, extending your reach and boosting campaign performance? Well, you might just experience a 125% lift in response rate …
Learn how Compulse used InnovidXP’s cross-platform measurement insights to shape a successful converged TV strategy for a prestigious national law firm – driving reach, conversions, and the confidence to increase TV investments by extending its campaign flight and rolling out to new markets.
Here's a quick preview of what you’ll find in the case study:
- How Innovid’s data-backed insights allowed the law firm to understand the value of adding streaming advertising into its video mix
- Why Compulse was able to deliver improved campaign reach and performance with the help of InnovidXP’s cross-platform and outcomes-based metrics
- The incredible results of converged TV advertising! By increasing ad spend across both linear and streaming, this law firm experienced a 125% lift in response rate and an 88% increase in free case evaluations compared to its previous linear-only campaign.
Don't miss out on details. Delve into the full case study here.
