Introducing Innovid's New Guide: "Holiday Shoppable Advertising Unwrapped"
Black Friday is near, and Cyber Monday is almost here, too. Advertisers, are you ready to grab your slice of the holiday pie?
With U.S. advertising spending anticipated to grow 6.6% this year — fueled in part by political ad spending — how can a brand grab attention among the blizzard of ad dollars totaling more than $420 billion in 2024?
Our new guide, Holiday Shoppable Advertising Unwrapped, can help you stand out this crowded holiday season with CTV and digital shoppable ads.
CTV Attracts Holiday Advertisers
Advertisers are falling in love with CTV. Almost three-quarters (74%) of advertisers told Comscore they intended to invest in holiday CTV campaigns last year, a number sure to increase in 2024.
The holidays are a time for sitting down with the family to stream the big game or a favorite movie (or a solo binge session after a full day of shopping). CTV enables advertisers to dazzle these viewers with interactive ad formats — like shoppable advertising — that simply aren’t available on linear TV.
With interactive CTV shoppable ads, brands can build consideration on the biggest screen in the house. Advertisers can also compress the purchase funnel, because shoppable CTV and digital video ads enable consumers to engage directly via QR codes, store locators, product galleries, and — best of all — add to cart.
Tips & Tricks from Our Guide
Here is just some of the actionable advice for shoppable advertising that you’ll find in Innovid’s Holiday Shoppable Advertising Unwrapped:
- Tips & tricks for shoppable ads, like why you should maximize QR code time on screen
- A shoppable ad success story from Energizer
- An insightful Q&A with a shoppable ad expert
- Stats that show the power of interactive shoppable ads
Holiday Shoppable Advertising Unwrapped can help boost the performance of your shoppable ads — and help deliver a happy holiday season to your business.
.webp)