Independent Converged TV Measurement Is Here

To our clients, partners and industry-wide community,

We’ve reached another major milestone in our journey to reimagine TV advertising. We’ve listened to you, our clients and partners, and have heard your need for a comprehensive view of audiences and independent, real-time measurement across the total TV and digital universe.

I'm excited to announce Innovid has entered into a definitive agreement to acquire TVSquared, combining two forward-thinking, independent companies with a shared mission to transform measurement and meet the needs of the ecosystem.

TVSquared is a pioneer in TV measurement and has long been trusted by the market as a single source of truth for how people watch TV across platforms and screens. We are thrilled to welcome them to the Innovid family.

The acquisition marks a unique moment for the industry, as it establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server. Together, TVSquared and Innovid provide an unprecedented view of advertising and audiences across the TV, CTV and digital video marketplaces.

Innovid and TVSquared have the technology, vision and global footprint to enable the buy- and sell- sides to validate the efficacy of TV and digital investments.

Together, we are proud to bring TV and digital innovation that meets the needs of advertisers, including:

• Measurement Independence: a currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server.
• Automation at Scale: An automated platform, with an unparalleled global footprint of impressions and conversions, providing advertisers, networks and publishers with always-on intelligence – from reach and frequency to unique unduplicated reach, to offline and online outcomes, audience metrics, and creative personalization.
• Cross-Platform Audiences + Outcomes: Simplified, cross-platform measurement, connecting audiences, homes, and devices to quantify real-time reach and outcomes across TV, CTV and digital video to understand and optimize the customer journey.