Viewability and verification are essential when activating any omni-channel campaign, whether it be video or display. But historically the process of ensuring brand safety has come at the cost of speed, hampered by manual tag wrapping workflows. In mid-2016, Innovid developed a server-to-server integration with Moat Analytics, circumventing the need for any manual excel-based work on video placements. Today, Innovid is excited to announce the extension of this integration to support display. In addition to automating the wrapping process, this enhancement also uniquely includes support for viewability of site-served display placements.
“Innovid is focused on fighting fragmentation by delivering high-impact campaigns across the widest footprint of channels and devices via a single advertising and analytics platform. Our goal is to make it as painless as possible to streamline the development and distribution of advertising everywhere through out-of-the-box integrations and automated workflows,” says Zvika Netter, CEO and Co-Founder of Innovid. “These recent updates to our collaboration with Moat by Oracle ensure our mutual clients will never need to sacrifice speed to ensure safety.”
As more and more inventory is transacted programmatically, fraud continues to be a major concern for marketers. In fact, according to eMarketer 38% of digital media professionals listed increasing levels of fraud within programmatic advertising as their biggest concern moving in 2021.
“We know how important it is for our clients to protect their media investment, whether it's transacted programmatically or direct. We’re excited to continue our work with Innovid to extend the automated workflow from video into display, and provide brands and agencies with further automation and efficiency for their Moat by Oracle media measurement,” said Mark Kopera, Head of Product for Moat by Oracle.
For more information on Innovid’s omni-channel ad serving solutions, please visit https://www.innovid.com/marketer-solutions/ad-serving-solutions/.