Personalized advertising is kind of like exercise. It’s obvious that there are so many wonderful benefits, but finding the right workout that fits your specific goals and lifestyle may seem a bit intimidating. But here’s the thing—it doesn’t have to be so hard or complicated. You just need to learn the basics and develop simple ways to test and learn, so you can ultimately show off the digital marketing equivalent of six pack abs to the world.
To help, we put together The Brand Marketer’s Starter Kit: Omni-Channel Personalization Edition to guide you through the trends, predictions, scenarios and best practices you need to build the advertising you love. In the meantime, let’s begin with some critical questions you should answer before building any successful campaign:
Reserve or download your copy of The Brand Marketer Starter Kit: Omni-Channel Personalization Edition, or visit the Navigating the Now Consumer hub for more content.