If 2020 has taught us anything, it’s that a brand’s ability to be agile and relevant has become a tipping point for advertisers. Learn the trends, how-tos, and strategies brand marketers need to create strong consumer connections in today’s climate.
Now Consumer [nau̇ kən-ˈsü-mər] NounA person who continuously develops new interests, habits, and attitudes that directly influence what kinds of media, products, or services they consume.
FEATURED The Brand Marketer Starter Kit: Omni-Channel Personalization Edition
Personalization is kind of like working out. You know you need to do it, but it can be intimidating to get started. Not to worry, we've put together The Brand Marketer Starter Kit: Omni-Channel Personalization Edition to give you all the trends, tips & tricks you need to launch successful campaigns.
If you love snackable content, you’ve come to the right place. Here, we break down the tantalizing topics, from what questions marketers should be asking pre-campaign, to how influential brands are approaching personalization in a series of articles, quizzes, and how-tos.
THE LATEST Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization
Marketers have to navigate challenges from all sides, from data and technology to ever-shifting consumer behaviors and attitudes. Yet, we wouldn't have it any other way. Laugh, learn, and grow with Stephanie Geno, as she talks with the brightest in the industry to uncover the interesting strategies and comeback stories behind the ad campaigns we love.
COMING SOON Video Series Debut: An “Old Media” Mindset in a New Media World
A true student of personalization knows that they need to keep up to date on the latest shifts in consumer sentiment, tactics, and strategies. Explore a curated collection of data, press, and instructional videos.
THE LATEST [Infographic] 2020 Consumer Attitudes On Personalized Advertising
The difference between now and the past decade of personalization is that while the concept is not new, behaviors, technology, data, and devices available today demand an updated mindset and approach. Whether you’re new to personalization or want to better understand new trends, this starter kit has something for everyone.
The Brand Marketer Starter Kit: Omni-Channel Personalization Edition
While we wanted to provide as much useful information as possible, we also know every brand is different. Talk to an expert to learn more about how to effectively leverage data, technology, and strategy to power personalization for your business.