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If 2020 has taught us anything, it’s that a brand’s ability to be agile and relevant has become a tipping point for advertisers. Learn the trends, how-tos, and strategies brand marketers need to create strong consumer connections in today’s climate.
Now Consumer
[nau̇ kən-ˈsü-mər] Noun
A person who continuously develops new interests, habits, and attitudes that directly influence what kinds of media, products, or services they consume.
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The Brand Marketer Starter Kit
The Brand Marketer Starter Kit: Omni-Channel Personalization Edition

Personalization is kind of like working out. You know you need to do it, but it can be intimidating to get started. Not to worry, we've put together The Brand Marketer Starter Kit: Omni-Channel Personalization Edition to give you all the trends, tips & tricks you need to launch successful campaigns.

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If you love snackable content, you’ve come to the right place. Here, we break down the tantalizing topics, from what questions marketers should be asking pre-campaign, to how influential brands are approaching personalization in a series of articles, quizzes, and how-tos.

Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization

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Plug and Play
Marketers have to navigate challenges from all sides, from data and technology to ever-shifting consumer behaviors and attitudes. Yet, we wouldn't have it any other way. Laugh, learn, and grow with Stephanie Geno, as she talks with the brightest in the industry to uncover the interesting strategies and comeback stories behind the ad campaigns we love.

Episode Three: The Simple Science of Creativity

New Tricks for the Marketing Mix

Sep 16, 2020 11:00 AM ET

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An "Old Media" Mindset in a New Media World

Sep 29, 2020 3:00 PM ET

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The Simple Science of Creativity

Oct 12, 2020 1:00 PM ET

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A true student of personalization knows that they need to keep up to date on the latest shifts in consumer sentiment, tactics, and strategies. Explore a curated collection of data, press, and instructional videos.

[Infographic] 2020 Consumer Attitudes On Personalized Advertising

Explore the Findings

Read the Press Release Press


Agile Tools for Personalized Messaging     

Marketers need to embrace creative agility to manage a digital marketing strategy that constantly evolves. Watch this video to learn how Innovid’s use of data, decision trees, detailed previews, and more can help achieve personalization at scale efficiently and effectively.

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An Integrated Approach to Omni-Channel Personalization

While having a personalized message across all channels is not a pipe dream, it has become the standard for meeting your audiences where they engage. This video shows how Innovid's dynamic creative technology can streamline and simplify your omni-channel strategy.

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The difference between now and the past decade of personalization is that while the concept is not new, behaviors, technology, data, and devices available today demand an updated mindset and approach. Whether you’re new to personalization or want to better understand new trends, this starter kit has something for everyone.

The Brand Marketer Starter Kit: Omni-Channel Personalization Edition

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While we wanted to provide as much useful information as possible, we also know every brand is different. Talk to an expert to learn more about how to effectively leverage data, technology, and strategy to power personalization for your business.