The future of cross-platform TV advertising isn't some far-off concept. It’s happening right in front of us – right here, right now. In an exciting new video series, Innovid and Campaign UK partnered at Cannes Lions to ask executives across the buy- and sell-sides, including The Trade Desk, Carat, Roku, LG Ads, MARS, and more, what they are doing to impactfully reach and engage audiences split across linear, CTV, and digital video today.
Spoiler alert: Converged TV measurement and advanced creative tech is not a future state.
From unified, cross-platform measurement to “connect the dots” and real-time analytics to inform in-flight optimizations, to interactive and personalized creative at scale, and the start of industry-wide collaborations never before thought possible, game-changing developments are happening right now across the buy and sell-side.
Hit play on the full series, “Right Here, Right Now – Converged TV Measurement & Creative Innovation in Action,” to learn why leveraging measurement and creative advancements to 1) account for cross-platform viewing, 2) make every impression count, and 3) make video advertising more relevant to consumers is a top priority for these innovative brands.
