Protecting Your Brand During the Flash to HTML Migration
The inevitable is finally here—it’s time for publishers to transition from Flash to HTML. This transition can seem daunting to marketers, as all major technology shakeups are, but this one comes on the heels of the recent industry call for more ...
Why Independent Verification Can Put An End To Ad Fraud
It’s been an interesting week for the digital video industry, with several brand advertisers voicing concerns about ad fraud and brand safety and pulling their video advertising campaigns from various channels. I can’t say that I found this a ...
A Note From Our CTO, Tal Chalozin
Our mission (and passion) has always been and will always be to create a way to openly analyze all video consumption data across any platform, device, screen, or technology in order to provide our customers with real, comprehensive insights and pave ...
People-Based Measurement: Why Cookies Don’t Make the Cut
Like many people out there, my New Year’s resolution is to stay away from cookies. However, I’m not talking about oatmeal raisin or chocolate chip—my issue lies with cookie-based measurement, which has not evolved fast enough to match the rapid ...
