Vertical Benchmarks Week: "2024 Advertising Insights Report for QSR/Restaurants"

Editor's Note: It's Day 4 of Innovid's "Vertical Benchmarks Week." Today, we're focused on our QSR/restaurants report, where we're sharing Innovid's unique data from hundreds of billions of impressions on frequency, reach, and creative performance. This week, we're also exploring our data on five other vertical industries — automotive, CPG, finance/insurance, pharmaceuticals, and retail — to help you gauge campaign performance in specific markets. 

QSR/restaurant brands know there is huge potential in CTV advertising — especially when it comes to the power and versatility of interactive ads and dynamic creative optimization (DCO). With interactive ads, you can include franchise locators to drive foot traffic. With DCO, you can automatically serve more relevant products based on the weather — hot coffee when it’s below zero, and iced coffee when it’s a heat wave. 

QSR marketers, Innovid’s 2024 Advertising Insights Report for QSR/Restaurants is now on the table. This report, which is based on Innovid’s unparalleled data set, analyzes billions of video ad impressions delivered by our ad server.  

Especially for QSR/Restaurant advertisers, Innovid has an unrivaled window into streaming viewership and video advertising. Our data-driven report offers restaurant brands insight into how well their video ad campaigns are performing. The report also helps restaurant marketers understand how to connect, engage, measure, and drive outcomes with CTV and digital advertising. 

Here are key high-level findings from the report for restaurant advertisers:

• CTV continues to grow. The large majority (70%) of Innovid’s QSR video ad impressions in 2023 were CTV, which represents an increase of 79% since 2019. Consumers are flocking to CTV — and leaving traditional linear TV behind. Advertisers understand this fact and are boosting their spending on CTV advertising. 
• Advanced creative performs. For QSR brands, DCO video ads deliver strong performance, notching a 2x higher CTR than standard video.
• How Panera optimizes its campaigns with InnovidXP. The report also includes a case study that showcases how Panera Bread and its agency, Publicis, relied on InnovidXP to help analyze and optimize advertising campaigns, delivering double-digit growth in unique household reach quarter after quarter.   

The 2024 Advertising Insights Report for QSR/Restaurants includes insightful video advertising data on video completion rates, CTR, engagement rates, and average frequency and reach.  

Download the report.