Vertical Benchmarks Week: "2024 Advertising Insights Report for Finance/Insurance"
Editor's Note: It's Day 2 of Innovid's "Vertical Benchmarks Week." Today, we're focused on our finance/insurance sector report, where we're sharing Innovid's unique data from hundreds of billions of impressions on frequency, reach, and creative performance. This week, we're also exploring our data on five other vertical industries — automotive, CPG, pharmaceuticals, QSR/restaurants, and retail — to help you gauge campaign performance in specific markets.
Financial services and insurance brands understand there’s huge potential in CTV and digital advertising. With the capability to use data to optimize advertising campaigns on the fly, finserv and insurance brands can drive viewers to the most relevant content and landing pages that enable the kind of engagement that creates new customers.
Innovid’s 2024 Advertising Insights Report for Financial/Insurance gives financial services and insurance marketers the insight to boost the ROI of their advertising budgets. This report, which is based on Innovid’s unparalleled data set, analyzes billions of video ad impressions delivered by our ad server in 2023.
Especially for finance and insurance advertisers, Innovid has an unrivaled window into streaming viewership and video advertising. Our data-driven report offers finance and insurance brands insight into how well their video ad campaigns are performing. The report also helps financial services and insurance marketers understand how to connect, engage, measure, and drive outcomes with CTV and digital advertising.
Here are key high-level findings from the report for finance/insurance advertisers:
- CTV continues to grow. More than half (56%) of Innovid’s finserv video ad impressions in 2023 were CTV, an increase of 100% since 2019. Consumers are flocking to CTV and leaving traditional linear TV behind. Advertisers understand this fact and are boosting their spending on CTV advertising.
- Advanced creative performs. Interactive CTV ads deliver a 2x higher engagement rate than other formats.
- Case Study: 241% lift in KPI performance. The report also features a success story showing how a financial services company benefited from InnovidXP, our measurement platform, which provided insight to optimize the campaign to drive a 241% lift in KPI performance.
The 2024 Advertising Insights Report for Finance/Insurance includes insightful video advertising data on video completion rates, CTR, engagement rates, and average frequency and reach.
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