What marketers need to know about digital identity, why it matters, and what to expect in a world focused on consumer privacy.
Ad tech’s hottest topic identity. Focus on the consumer. A marketer’s POV on cookie consent.
Media consumption has evolved more in the past 5 years than in the 50 that preceded it. The hyper-growth of CTV shows no signs of slowing down.
New January 2021 Innovid iQ Data. Total video impressions grew +24% year-over-year in January 2021.
Using our consolidated measurement and CTV platform, Anheuser-Busch ran a programmatic campaign across 26 CTV publishers resulting in improved cost efficiency across platforms.
Recommendations on what to watch and listen to in 2021 based on what the Innovid Marketing team liked (or didn’t but consumed anyways) in 2020.
Innovid teams up with Adstream to streamline campaign management for global brands, saving them both time and money.
Innovid iQ represents the most complete picture of the state of video advertising. Check back monthly to view year-over-year video trends.
Innovid now offers the most robust accreditation coverage. Gain an independent, single source of truth through our omni-channel ad serving platform.
After a year of disruption and what felt like constant change, new principles, best practices, and realities have emerged as we welcome 2021.