This year, marketers accelerated strengthening their personalization strategies. Personalized video marketing can result in a 200% lift in brand metrics.

Check out these tips to make your Facebook video more effective and optimize for mobile-first, interactive, and data-driven experiences.

Streaming services pushed cable into the realm of nice-to-have rather than a necessity. Learn more about why it's time to give up your cable subscription.

Innovid supports video ad delivery and measurement for Twitter’s In-Stream Video Ads as the first third-party video marketing platform to deliver through VAST.

As telecommuting and WFH becomes more technologically plausible, companies are opening their eyes & hearts to seeing the living room as the conference room.

Meet Cara Feeney, our Senior Partnerships Manager and one of Cynopsis Rising Stars. We interviewed her about her contributions to the video marketing world.

Adding a layer of interactivity to video ads has become an important tool for marketers since it gives consumers the option to spend more time with brands.

Here are Innovid's top 5 tips for embracing the Flash to HTML5 transition.

Transitioning from Flash to HTML seems daunting to marketers as major tech changes are, but this comes on the heels of calls for measurement transparency.

Beyond creative storytelling and media buys, there are imperative steps & considerations required in developing a successful campaign.