Methodology

Now more than ever it’s critical for advertisers to be able to analyze, organize, and adapt to changing demands. Innovid analyzes more video advertising impressions across mobile, desktop, connected TVs, streaming devices, and social platforms than any other company. The insights shared in the Innovid iQ dashboard are culled from every campaign run across the Innovid platform on a monthly basis. Monthly insights are generated based on an analysis of every global video advertising impression served on our platform, representing approximately one-third of all video investment in the US. These insights provide a critical up-to-date snapshot of the current state of video advertising amidst the growing pandemic.

Definitions

General

• Impressions: The measurement of responses from a web server to a page request from the user browser. Innovid’s impression measurement is defined at ad render and does not include those filtered as general invalid traffic.

• Broadcast: Digital versions of traditional linear TV networks such as ABC, NBC, CBS and FOX. For the purpose of this dashboard, non-broadcast publishers that ran broadcast inventory were not included in this definition. For example, if an advertiser buys inventory on ABC via The Trade Desk, then the publisher is designated as programmatic even if the inventory itself is broadcast.
• Digital: Digital native publishers which are not traditional broadcast, cable or linear TV networks. For example, Huffington Post and Pandora.
• Programmatic: Typically a DSP or other platform through which all types of digitally delivered inventory is purchased. The content supporting the ad inventory could be traditional broadcast content whereby the inventory was purchased through a programmatic channel.
• Social: Social platforms and publishers such as YouTube and Twitch.tv.
• Other: Advertising impressions delivered to publisher types not included in the above definitions such as aggregators.

• Connected TV (CTV): Inventory served on a TV that is connected to the internet, whether natively or by a device, that is primarily used to stream video content. This includes smart TVs, gaming consoles (e.g., Xbox, Playstation) and devices (e.g., Roku, Apple TV, Amazon Fire Stick).
• Mobile: Inventory served on mobile devices including smartphones, PDAs and other handheld portable devices.
• PC: Inventory served on personal computers including laptops and desktops.

Have a request for a custom data view? Contact us at iQ@innovid.com