Articles by
Leigh Umans
Haleon’s DCO Campaign Delivers a 30% Increase Over Innovid Benchmarks
Partnering with Zenith, Innovid, and The Trade Desk, Haleon launched a DCO campaign that exceeded Innovid's performance benchmarks by 30%.
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LifeBrandsD2C Increases ROI by 50% By Leveraging InnovidXP’s Unmatched Granular Insights
LifeBrands increased ROAS by 50% using InnovidXP's granular insights to assess the impact of its TV ad campaigns and instantly optimize based on the data.
Mynt Agency Boosts ROI by 25% and Achieves Up to 4x ROAS With InnovidXP
Mynt Agency achieved 25% improvement in ROI and up to 4x ROAS using InnovidXP, Innovid's measurement platform.
How marta GmbH boosted website visits by 400% with InnovidXP
With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels.
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