Mynt Agency Boosts ROI by 25% and Achieves Up to 4x ROAS With InnovidXP

Mynt Agency, founded by TV and radio industry veterans, has thrived for over 30 years, evolving into a global leader across traditional and digital marketing channels. The agency is committed to driving superior results through data-driven optimizations and a deep understanding of the customer journey, focusing on measuring outcomes like sales, sign-ups, and website visits. 

Recognizing the importance of comprehensive coverage and precise analytics, Mynt took the initiative to partner with Innovid, further enhancing their ability to deliver outstanding results.

“Mynt Agency has proudly harnessed the power of InnovidXP for several years, leveraging our partnership to drive exceptional results across diverse industries,” said Shane Yarchin, COO of Mynt Agency. “InnovidXP’s granular reporting across our linear buys provides valuable insights into station, program, creative, daypart, and time series data, all tailored to key metrics that matter most to our clients. This strategic alliance has been instrumental in our success, and we’re excited to continue breaking new ground and achieving even greater heights with Innovid by our side.”

With InnovidXP delivering insights at local and national levels, Mynt continuously refines its strategies to enhance campaign performance. Mynt uses InnovidXP to measure and track outcomes such as sales, sign-ups, downloads, information requests, and website visits for finance, healthcare, direct-to-consumer, education, automotive, and more clients.

Mynt Agency reports that its campaigns are thriving thanks to InnovidXP’s advanced insights. Utilizing InnovidXP’s spot log upload feature, Mynt enhanced campaign accuracy and expanded its comprehensive coverage across local and national media, covering all 210 DMAs.

Through a detailed analysis of InnovidXP data, Mynt secured full-funnel attribution and gained a deep understanding of the entire customer journey. This comprehensive view empowered Mynt to identify the best-performing channels, programs, and dayparts, enabling strategic optimizations and resource allocations to capitalize on strengths. 

As a result, Mynt Agency achieved:

• A 25% improvement in ROI
• Up to 4x ROAS

Read the entire case study for the complete story of Mynt’s success with InnovidXP.