How marta GmbH boosted website visits by 400% with InnovidXP

Marta GmbH is a Germany-based direct-to-consumer advertiser that has transformed eldercare by enabling families and caregivers to connect seamlessly. To expand its reach and assist more families, marta GmbH set out to revolutionize its advertising strategy. 

Jan Hoffmann, founder of marta GmbH, aimed to transform linear TV into a performance marketing channel to generate high-quality TV leads and conversions. To achieve this goal, Hoffmann needed granular attribution insights to optimize campaigns in-flight and ensure linear TV achieved high-impact outcomes for its target audience.  

Hoffmann partnered with Innovid, leveraging InnovidXP’s advanced capabilities to analyze insights and optimize in-flight across creative, daypart, and TV channels. This collaboration significantly enhanced campaign performance and informed media buys, enabling marta GmbH to make quick shifts to higher-performing assets, times, and channels. 

Within six weeks, optimizations reduced cost per lead by over 70% and increased website visits by over 400%. 

“With InnovidXP, we were able to disprove the traditional media assumptions using data-driven reporting. It turns out that longer spots are more effective at generating TV leads than shorter ones for us. Beyond length, we were also able to pinpoint our top-performing TV channels over the long term, shaping our media strategy and guiding us on where to concentrate our efforts for future ad negotiations and partnerships.” — Jan Hoffmann, Founder | marta GmbH

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