Resources
Articles by
Meg Coyle
VP of Communications
The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023. Here are 8 quotes illuminating the effectiveness of CTV.
Industry executives share their converged TV measurement and advanced creative secrets to reaching & engaging audiences across linear, CTV, and digital.
Innovid and Ascendant Network surveyed 100+ senior-level marketers to see how media and creative strategies have evolved in the age of converged TV.
Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what defined identity resolution this year, and what we can expect in 2023.
The shift to converged TV (linear TV + CTV + digital video ads) is having a transformative effect on the buy- and sell-side of advertising. We surveyed 250+ advertisers about it and uncovered some big insights... here!
.webp)