Sean Callahan

There's a gap between how often advertisers measure their campaigns and optimize them, and this gap is even more challenging for larger advertisers.

Here are the top 10 Innovid blog posts from 2023 covering ad servers, CTV, privacy, and other topics that agencies, brands, and publishers care about most.

Advertisers spend more time measuring campaigns than optimizing them. That's the converged TV disconnect, and it's bigger in the entertainment and finance sectors.

The converged TV disconnect, which is the gap between measurement and optimization of converged TV ad campaigns, tends to be larger for media buyers than for creatives.

In the Media Mavens' Q&A series Innovid interviews leading media strategists, such as FerebeeLane's Katie Driggs, about the future of TV advertising.