Sean Callahan

Millions will stream the Super Bowl, and brands will use interactive creative formats available on CTV to push the boundaries of advertising.

As streaming and CTV continue their growth, advertisers are boosting spending on CTV, not only for its reach but also for its effectiveness.

Powered by Innovid technology, Disney has introduced a beta dashboard that enables real-time creative optimization to help advertisers maximize ROI.

In this interview with Innovid, Walter T. Geer III, Chief Experience Design Officer at VMYLY&R Health, shares his insights on AI, DCO, CTV, and more.

Sam Karow, President of Effective Marketing Communication, discusses the power of data and optimization, the potential of CTV, and why he misses “spill."