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As streaming and CTV continue their growth, advertisers are boosting spending on CTV, not only for its reach but also for its effectiveness.
Powered by Innovid technology, Disney has introduced a beta dashboard that enables real-time creative optimization to help advertisers maximize ROI.
In this interview with Innovid, Walter T. Geer III, Chief Experience Design Officer at VMYLY&R Health, shares his insights on AI, DCO, CTV, and more.
Sam Karow, President of Effective Marketing Communication, discusses the power of data and optimization, the potential of CTV, and why he misses “spill."
There's a gap between how often advertisers measure their campaigns and optimize them, and this gap is even more challenging for larger advertisers.